COMPARATIVE ANIMAL LAW: ANIMAL EXPERIMENTATION FOR COSMETIC PURPOSES AND THE SUSTAINABLE MARKET

Abstract

This article aims to analyze under the perspective of comparative law the possibility of uniting animal ethics with sustainable market practices, supporting the possible prominent position in the market of cosmetic companies that do not test on animals. The works of Peter Singer, Sérgio Greif and Thales Tréz, Dennis Vincent Reade, as well as studies published by Euromonitor International and Nielsen Brazil were used as a theoretical framework. For this purpose, we sought to analyze the legislation of the United States of America, the European Union and Brazil, in order to understand how the legal system can influence the adoption of experiments without the use of animals. Afterwards, we analyzed the topic of animal experimentation, what it is, how it occurs, the most common practices, as well as the alternative methods available that can be adopted to replace the use of animals. Finally, the issue of the new normal caused by the coronavirus pandemic was addressed, as well as the new consumption trends of the conscious consumer, who seeks cruelty free products, in addition to the importance of sustainable marketing for companies, and its benefits, using Natura as a practical case.