O USO DE TI E A INOVAÇÃO FRUGAL COMO VANTAGEM COMPETITIVA NO BRASIL

Adriano  Luciano Candido; Marta Campos Maia

doi:10.18226/23190639.v10n2.04

Authors

Adriano Luciano Candido Fundação Getulio Vargas https://orcid.org/0000-0002-9479-0693
Marta Campos Maia Fundação Getulio Vargas https://orcid.org/0000-0002-9479-0693

DOI:

https://doi.org/10.18226/23190639.v10n2.04

Keywords:

Frugal Innovation, Information Technology, Covid-19, Competitive Advantage

Abstract

This study aimed to evaluate how the use of IT contributes to the adoption of Frugal Innovation in Brazilian organizations. It has been an important factor of competitive advantage in developing countries such as India and China, which have significant cases of business model success with this approach, even in their scenarios of limitations and resource constraints. Through the analysis of two organizations, this multiple case study allowed us to understand how Frugal Innovation contributes to the competitiveness of these Brazilian organizations, since the development of innovations in Brazil differs from developed countries. The pandemic context, which occurred during the elaboration of this work, increases the importance of this study, given the discussions of organizations and the scientific community to find a scenario of reconfiguration of their models and the necessary economic recovery after this complex period in which the world population is living.

DOI: 10.18226/23190639.v10n2.04

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Author Biographies

Adriano Luciano Candido, Fundação Getulio Vargas

More than 20 years of experience in software projects and information technology, always working for medium-large sized companies in challengers projects. Certified as PMP, PMI-ACP, ITIL Foundation, Scrum Master and others technical certifications, very experienced in best technics / practices of management and continuous improving like Six Sigma, COBIT, Lean, Agile, CMMI-DEV L3 and ISO 9001:2008. I hold a MBA in Project Management from Fundação Getúlio Vargas ? FGV, one of the main business school in Latin America. Team player in several projects classified as a benchmark reference in the client business segment. Work as teacher for Nove de Julho (UniNove) and Universidade Padre Anchieta (UniAnchieta) in subjects related to project management and software engineering.

Marta Campos Maia, Fundação Getulio Vargas

Administradora de Empresas pela FAAP e Doutora pela FGV-EAESP. Atuou como Coordenadora de Educação a Distância da FGV-EAESP e Coordenadora de Tecnologia Aplicada à Educação da FAAP e da FGV-EAESP. Atua como Professora da FGV-EAESP nos cursos de graduação e de pós-graduação e no INSPER nos MBA Executivos. Trabalha como Palestrante e como Consultora de Empresas e de Instituições de Ensino desde 1998. Conselheira da Associação Brasileira de Educação a Distância. É autora de capítulos de livros e de dezenas de artigos, pesquisas e trabalhos sobre Tecnologia de Informação e Educação a Distância, publicados no Brasil e no exterior. É parecerista dos periódicos Revista de Administração de Empresas (RAE) da FGV, da Revista Pro-posições da FE-UNICAMP, Revista Brasileira de Estudos Pedagógicos do INEP e da Revista Brasileira de Aprendizagem Aberta e a Distância (RBAAD) da ABED. Atua como assessora científica da Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP).

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