Vol. 10 No. 2 (2023): Vol. 10 No. 2 (Jan-Mar 2023)

View Vol. 10 No. 2 (2023): Vol. 10 No. 2 (Jan-Mar 2023)

Published: 2025-02-04

Full Issue

Catalographic Information

RBGI Articles

THE PROCESS OF TRANSFER OF SYMBOLIC MEANING FROM THE CELEBRITY ENDORSEMENT TO BRANDS IMAGE

Manuela Oliveira Krug, Gabriel Sperandio Milan

1-19
- PDF (Português (Brasil))
VERTICALIZATION AND INNOVATIVE ACTIONS: AN INVESTIGATION IN AGRICULTURAL COOPERATIVES IN GOIÁS

Maria Elisa Sarmento Costa, Juliano Lima Soares

20-39
- PDF (Português (Brasil))
CREATIVITY AND INNOVATION: CRALVES FRAMEWORK APPLICATION ANALYSIS TO GENERATE NEW BUSINESS IDEAS IN A PUBLISHING STARTUP

Waldelino Duarte Ribeiro, Cristiano Alves, Orivaldo Vieira de Santana Júnior

40-55
- PDF (Português (Brasil))
THE USE OF IT AND FRUGAL INNOVATON AS A COMPETITIVE ADVANTAGE IN BRAZIL

Adriano Luciano Candido, Marta Campos Maia

56-75
- PDF (Português (Brasil))
CORPORATE VENTURE CAPITAL FOR ESTABLISHING LINKS BETWEEN LARGE AND TRADITIONAL INDUSTRIAL COMPANIES AND STARTUP FIRMS: A REGIONAL INNOVATION SYSTEM SURVEY

André Luíz Turetta, Silvestre Labiak Junior

92-107
- PDF
THE INFLUENCE OF PUBLIC POLICIES FOR DEVELOPMENT OF ST&I IN BRAZIL: THE ANALYSIS OF THE SNCTI INDICATORS

Ana Cristina dos Santos, Ana Cristina de Lima Cardoso Carvalho, Paulo Eduardo Mascarello Gobbi, Paula Meyer Soares, Leila Maria da Juda Bijos

108-122
- PDF
LEARNING AND CAPACITY FOR RESPONSIBLE INNOVATION

Silvânia da Rocha Medeiros Vila Nova

123-144
- PDF (Português (Brasil))

Teaching Case Study

COMPANY THAT SLEEPS, THE WAVE TAKES: THE CASE OF AC COMEX

Alana Cristiane da Silva, Caroline Cinthia Romera, Jailson Lana, Raul Beal Partyka

76-91
- PDF (Português (Brasil))

RBGI Editorial

EDITORIAL - BRAZILIAN JOURNAL OF MANAGEMENT & INNOVATION (RBGI) V. 10, n. 2, Jan/Apr, 2023

Mateus Panizzon
- PDF (Português (Brasil))