COMPANY THAT SLEEPS, THE WAVE TAKES: THE CASE OF AC COMEX

Authors

Keywords:

Siscoserv, Strategy, Diversification, Foreign trade, Macroenvironment, Market innovation

Abstract

This teaching case reports the dilemma of the AC COMEX company, which has been operating since 2003 in the field of consultancy and solutions for international trade companies. From 2012 its main service became the SISCOSERV registry. However, in 2020, the obligation for companies to supply SISCOSERV with data on imports and exports was suspended, compromising the management of AC COMEX and its sustainability in the market. The primary sources were interviews and direct communication with AC COMEX partners. As a secondary source, the company's official website and documents provided by the partners were used. The present case is a platform for evaluating the strategies used and for diversifying international business that minimize the impact of threats from the external environment, bringing financial sustainability to the company. After the debate period, the class is expected to drive the best decisions, and what the company could have done. Class members should analyze the proposed strategies and can make a more correct final decision.

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Author Biographies

Alana Cristiane da Silva, Universidade do Vale do Itajaí

Bacharel em Administração pela Universidade do Vale do Itajaí (Univali)

Caroline Cinthia Romera, Universidade do Vale do Itajaí

Bacharel em Administração pela Universidade do Vale do Itajaí (Univali)

Jailson Lana, Universidade do Vale do Itajaí

Professor do Ensino Superior e MBA na Universidade do Vale do Itajaí (Univali). Doutorando em Administração pela Univali.

Raul Beal Partyka, Fundação Getulio Vargas

Doutorando em Administração de Empresas pela FGV EAESP.

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Published

2022-12-29

How to Cite

Cristiane da Silva, A., Cinthia Romera, C., Lana, J., & Beal Partyka, R. (2022). COMPANY THAT SLEEPS, THE WAVE TAKES: THE CASE OF AC COMEX. Brazilian Journal of Management and Innovation (Revista Brasileira De Gestão E Inovação), 10(2), 76–91. Retrieved from https://sou.ucs.br/revistas/index.php/RBGI/article/view/319

Issue

Vol. 10 No. 2 (2023): Vol. 10 No. 2 (Jan-Mar 2023)

Section

Teaching Case Study

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Copyright (c) 2023 Alana Cristiane da Silva, Caroline Cinthia Romera, SettingsJailson Lana, Raul Beal Partyka

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