Vol. 12 No. 1 (2025): (January - April)

RBGI Articles

• INNOVATION IN THE BUSINESS MODEL: A STUDY IN SMALL BUSINESS FACING THE COVID-19 PANDEMIC

  Raquel Reis de Jesus, Glessia Silva

• MEASUREMENT OF INTANGIBLE ASSETS IN STARTUPS: A LOOK AT KNOWLEDGE AND MANAGEMENT

  Diuliane Thais Neu, Julio Cezar Mairesse Siluk, Paula Donaduzzi Rigo, Cláudia de Freitas Michelin

• A STUDY ABOUT THE ROLE OF TECHNOLOGICAL INOVATION CENTER IN THE CONTEXT OF A PROJECT OFFICE AT THE FEDERAL UNIVERSITY OF ESPÍRITO SANTO

  José Carlos Fundão Farias

• TECHNOLOGICAL ROADMAP OF THE PUBLISHING MARKET: A PATH FOR UNIVERSITY PUBLISHERS OF THE NORTHEAST

  Mariana Lessa de Santana, Ibsen Mateus Bittencourt, Tatiane Luciano Balliano, Felippe Rocha Presado Menezes de Barros

• THE INFLUENCE OF COOPERATION NETWORK IN SUPPOTING SMALL BUSINESS IN REGISTERING BRANDS: INSIGHTS FROM PUBLIC AND PRIVATE INSTITUTIONS

  Ana Teresa da Silva Néto, Suzana Leitão Russo, Luis Felipe Dias Lopes

• ARTIFICIAL INTELLIGENCE IN COMPANIES: CASE STUDY OF CHATBOT LZ

  Anita Martins, Pedro Abreu Paiva

• COMPETITIVE ADVANTAGE IN ELECTRONIC GAMES OF THE MMORPG GENRE (MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAMES) A CASE STUDY IN FINAL FANTASY XIV – A REALM REBORN

  Lucas Borella, Margareth Borella, Rafael de Lucena Perini, Leandro Luis Corso

• CONSUMER BEHAVIOR: BUYING FOR REVENGE IN PHYSICAL STORES AFTER THE END OF RESTRICTIONS CAUSED BY THE PANDEMIC

  Maicon Rafael Busnelo, Roberto Gonçalves, Fernanda Lazzari