COMPETITIVE ADVANTAGE IN ELECTRONIC GAMES OF THE MMORPG GENRE (MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAMES)
A CASE STUDY IN FINAL FANTASY XIV – A REALM REBORN
DOI:
https://doi.org/10.18226/23190639.v12n1.07Keywords:
Case Study: Motivations to Play MMORPGs, Final Fantasy XIV, Competitive Advantage, Critical Success FactorsAbstract
Objective: To identify the main factors that lead to the success of an electronic game, focusing on understanding the primary motivations of its consumers.
Design/Method/Approach: To achieve the proposed objective, an exploratory case study of the electronic game Final Fantasy XIV - A Realm Reborn is developed, which has received numerous awards and is still one of the leading references in the field of MMORPGs. The study begins with a literature review to identify the key factors that motivate these consumers to play and continue in a particular game. These studies were used as a basis for generating a qualitative interview guide, divided into the five fields of competition proposed by José Celso Contador (1995).
Originality/Relevance: This author presents five fields in which a company can compete: price, product, deadline, service, and image, with each field presenting the main critical success factors to be explored for its achievement.
Key Results/Findings: Subsequently, this instrument was sent to digital influencers and players, both in Brazil and abroad, to gather their opinions and infer which of the factors presented could generate a competitive advantage. Based on the results, it was possible to verify that the main fields of competition where FFXIV stands out were: price, product, and service. "Story," "community feedback responsiveness," "pay-to-play," "fair microtransactions," "internal balancing," and "accessible to all computers" subjects were the main identified critical success factors.
Theoretical and Methodological Implications: he study begins with a literature review and qualitative interviews, focusing on the five fields of competition, providing a framework for analyzing critical success factors in electronic games.
Contributions to Society and Organizations: The findings help companies and stakeholders in the gaming industry better understand the competitive areas and critical factors needed for the success of electronic games from the perspective of players and digital influencers.
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