ARTIFICIAL INTELLIGENCE IN COMPANIES: CASE STUDY OF CHATBOT LZ
DOI:
https://doi.org/10.18226/23190639.v12n1.06Keywords:
Artificial Intelligence, Chatbot , Lean InceptionAbstract
Objective: To monitor and analyze the challenges of implementing the Lz chatbot and its evolutions.
Design/Method/Approach: A single case study methodology was employed, with data obtained from internal reports, the application of Lean Inception, and the structuring of the Chatbot Design Canvas.
Originality/Relevance: The study highlights that chatbots, as computer programs interacting with people via natural language, are a significant trend in AI applications, making it relevant to track their challenges and evolutions in large companies.
Key Results/Findings: The formation of hybrid teams that integrate knowledge from different company areas and a deeper understanding of user needs are essential for successful implementation. The importance of synergy between people and technology is also emphasized.
Theoretical and Methodological Implications: The work demonstrates that AI projects in corporate environments require multidisciplinary integration and a user-focused approach, showing that technology enhances, rather than replaces, human abilities.
Contributions to Society and Organizations: The study indicates that well-structured AI solution implementations can increase productivity and add value to organizations, prioritizing collaboration between people and technology to boost results without diminishing human prominence.
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