Digital political marketing: how to engage voters in a candidate's ideas

Abstract

This paper aims verifying ways to obtain voter engagement by candidates seeking elective positions, using social networks and instant messengers for this purpose. As a form of research were used in addition to the bibliography dedicated to Political Marketing and Political Science, social networks themselves, contact with diverse voters, elected politicians and case studies found. As a result, the engagement is greater when social networks were used. Thus at the end of this, its observed that such would-be candidates need to create a concise and direct message to the voter, soaked in a cause, in order to impact the voters because they come from the candidate's own natural beliefs.