THE INFLUENCE OF ORGANIZATIONAL AND TECHNOLOGICAL INNOVATION IN THE GROWTH OF BRAZILIAN COMPANIES
DOI:
https://doi.org/10.18226/23190639.v10n1.06Keywords:
Organizational innovation, Product innovation, Process innovation, High-growth companies, Growth of salaried employed personsAbstract
O presente trabalho teve como objetivo analisar a influência da inovação organizacional e tecnológica no crescimento de pessoal ocupado assalariado das empresas brasileiras, um dos indicadores utilizados para medir desempenho organizacional. Assim comparou-se o crescimento de pessoal ocupado assalariado das empresas que combinam inovação organizacional e tecnológica com o das empresas que desenvolvem apenas inovação tecnológica. A pesquisa foi desenvolvida a partir de uma abordagem quantitativa, com a realização de testes qui-quadrados, com finalidade explicativa e classificada como documental. A coleta de dados utilizou dados da PINTEC e do CEMPRE. A amostra foi composta por 3.348 empresas brasileiras. Destas, 2.864 são empresas normais, em termos de crescimento de pessoal ocupado assalariado (85,54%), 452 são empresas de alto crescimento (13,50%) e 32 são empresas gazelas (0,96%). Os resultados indicam que a probabilidade de uma empresa normal passar para a categoria alto crescimento aumenta quando estão presentes as seguintes iniciativas em termos de inovação: (i) ênfase em inovação em produto de baixo grau de novidade; (ii) ênfase em utilização principalmente de outras empresas ou institutos para desenvolver inovação de produto; (iii) ênfase em inovação de processo de alto grau de novidade; (iv) ênfase em utilização principalmente de outras empresas ou institutos para desenvolver inovação de processo; (v) ênfase em inovação organizacional do tipo novos métodos de organização de trabalho; e (vi) ênfase em inovação organizacional tipo mudanças significativas nas relações com outras empresas ou instituições públicas e sem fins lucrativos. Estas iniciativas podem ser vistas como as contribuições gerenciais desta pesquisa.
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