TECHNOLOGICAL ROADMAP OF THE PUBLISHING MARKET: A PATH FOR UNIVERSITY PUBLISHERS OF THE NORTHEAST
DOI:
https://doi.org/10.18226/23190639.v12n1.04Keywords:
Editorial Market, Technological Prospecting, Patents, North East, Road mapAbstract
Objective: This study aims to investigate the challenges faced by University Publishers in the Northeast of Brazil in keeping up with technological advancements in the publishing market. It proposes a technological roadmap (2007–2022) to guide the adoption of an appropriate business model for these institutions.
Design/Method/Approach: A qualitative and exploratory research approach was adopted, based on the analysis of patents from international and national databases, along with scientific articles. Boolean searches were conducted using platforms such as Espacenet, Questel Orbit, IEEE Xplore, and iSys. The findings were organized into a technological roadmap structured by timeframes (short, medium, and long term) to identify future trends.
Originality/Relevance: The research provides an original contribution by applying technological foresight to the editorial sector, focusing on University Publishers in the Brazilian Northeast. The proposal of an on-demand digital platform aligns technological innovation with academic missions and market needs.
Main Results/Findings: The roadmap results from 2007 to 2022 indicate significant development of digital book sales services, virtual libraries, and electronic shelves. Key trends include self-publishing platforms, app-based access, and integration with mobile devices—revealing a clear shift toward expanding the digital ecosystem for book consumption.
Theoretical and Methodological Contributions: The roadmap methodology proved effective for mapping the technological landscape in publishing, offering a structured framework for strategic planning. The study also demonstrates the value of patent analysis as a data source in applied research on innovation.
Contributions to Society and Organizations: This research supports the development of viable digital solutions for University Publishers, promoting broader access to academic knowledge and scientific production. It responds to the growing societal need for inclusive, innovative, and accessible publishing practices.
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