TECHNOLOGICAL ROADMAP OF THE PUBLISHING MARKET: A PATH FOR UNIVERSITY PUBLISHERS OF THE NORTHEAST
Keywords:
Publishing MarketAbstract
There has been a disruption in the cultural market in the last three decades, due to marked technological transformations. Physical media began to be digitized. In the editorial world, processes underwent transformations following the launch of reader gadgets, transforming them into appropriate tools for consuming academic or entertainment information. In this scenario, part of the University Publishers remained under observation, but changes in relationships with consumers, such as those arising during the Covid-19 pandemic, encouraged an increase in digital releases. Investigating the difficulties encountered by University Publishers in the Northeast in following the evolution of technologies used in the publishing market, this work sought to develop a technological roadmap, between 2007 and 2022, in order to understand the appropriate business model for University Publishers in the region. In order to achieve these objectives, a methodology was created based on the analysis of patents in several international and national patent bodies, seeking to identify future trends. The results of the roadmap, between 2007 and 2022, point to the development, in recent years, of electronic book sales service platforms and the construction of virtual libraries and shelves, which makes it opportune to develop an electronic platform via an app that provides the demands of University Publishers to provide new interaction and consumption technologies for users increasingly accustomed to the digitalization of services.
References
ANDRADE, R. de L. de V.; de ARAÚJO. W. J. Editoras Universitárias e a publicação de livros digitais no Brasil. Encontro de usuários de sistemas de publicação, 2017.
ANTUNES, A. M. S. et al. Métodos de Prospecção Tecnológica, Inteligência Competitiva e Foresight: principais conceitos e técnicas. In: RIBEIRO, N. M. Prospecção Tecnológica. Vol.1. Salvador: IFBA/FORTEC, 2018. (Coleção PROFNIT). Disponível em: <http://www.profnit.org.br/wp-content/uploads/2018/08/PROFNIT-Serie- Prospeccao-Tecnologica-Volume-1-1.pdf>. Acesso em: 05 mai. 2022.
BORSCHIVER, S.; SILVA, A. L. R. da. Technology Roadmap: Planejamento Estratégico para alinhar Mercado-Produto Tecnologia. 1. ed. Rio de Janeiro: Interciência, 2016.
COATES, V.; FAROOQUE, M.; KLAVANS, R.; LAPID, K.; LINSTONE, H. A.; PISTORIUS, C.; PORTER, A. L. On the future of technological forecasting. Technological Forecasting and Social Change, vol. 67, issue 1, may-2001, p. 1-17.
FONSECA, L. B. Crescimento da indústria editorial de livros do Brasil e seus desafios. Dissertação de mestrado em Administração – Instituto Coppead de Administração, Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, 2013.
GARCIA, M. L.; BRAY, O. H. Fundamentals of technology roadmapping. Sandia National Laboratories, 2010. Disponível em: . Acesso em: 20 mai. 2022.
GIL, A. C. Métodos e técnicas de pesquisa social. 6ª ed., São Paulo: Atlas, 2008.
HARTLEY, J.; WEN, W.; LI, H. S. Creative economy and culture: challenges, changes and futures for the creative industries. SAGE Publications Ltd. 2015.
HERNÁNDEZ-SAMPIERI, R.; COLLADO, C. F.; LUCIO, M. P. B. Metodologia de Pesquisa. Tradução: Daisy Vaz de Moraes; revisão técnica: Ana Gracinda Queluz Garcia, Dirceu da Silva, Marcus Júlio. 5ª edição. Porto Alegre: Penso, 2013.
JANNUZZI, C. A. S. C.; MONTALLI, K. M. L. Informação tecnológica e para negócios no Brasil: introdução a uma discussão conceitual. Ciência da Informação; v. 28, n.1, 1999.
MATTOS NETO, P. Planejamento de novos produtos por intermédios do método technology roadmapping (TRM) em uma pequena empresa de base tecnológica do setor de internet móvel. Dissertação de mestrado. Engenharia de Produção, Universidade Federal de Minas Gerais, Belo Horizonte, Minas Gerais, 2005.
MELLO, G. A. T. de; NYKO, D.; GARAVINI, F. M-J. N.; ZENDRON, P. Tendências da era digital na cadeia produtiva do livro. BNDES Setorial, Rio de Janeiro, n.43, p.[41]-79, mar., 2016.
MERTENS, D. Research evaluation in education and psychology: integrating diversity with quantitative, qualitative and mixed methods. 2nd edition. London: Sage, 2005.
OECD. E-books: Developments and Policy Considerations. OECD Digital EconomyPapers, n. 208, OECD Publishing, Paris, 2012. Disponível em: <http://dx.doi.org/10.1787/5k912zxg5svh-en>. Acesso em: 07 jun. 2022.
PARKER, G.; VAN ALSTYNE, M. W.; CHOUDARY, S. P. Plataforma: a revolução da estratégia. Alta Books, 2019.
PHAAL, R.; FARRUKH, C. J. P.; PROBERT, D. R. Technology roadmapping – A planning framework for Evolution and Revolution. Technological Forecasting & Social Change, v. 71, p. 5-26, 2004.
RIBEIRO, M. F,; de ARAUJO, R. M. Technology Roadmap (TRM) e suas aplicações em Sistemas de Informação. In: Tópicos em Sistemas de Informação: Minicursos. Sociedade Brasileira de Computação (SBSI), 2019.
SINDICATO NACIONAL DOS EDITORES DE LIVROS (SNEL). Produção e vendas do setor editorial brasileiro. Nielsen, 2019.
SOUZA, C. G. et al. Mapeamento da informação técnica como subsídio às atividades de P&D: caso da tecnologia de ligas com memória de forma. In: XXVII Encontro Nacional de Engenharia de Produção, Foz do Iguaçu, Paraná. 09 a 11 de outubro de 2007.
TAVARES, A. S.; BORSCHIVER, S. Elaboração de Roadmap Tecnológico e de modelo de negócios de Economia Circular. Cadernos de Prospecção: Salvador, v.14, n.3, p. 810-823, setembro, 2021.
UNCTAD. Creative Economy Outlook: Trends in international trade in creative industries 2002-2015. United Nations, 2018.
WISCHENBART, R. The Digital Consumer Book Barometer: covid-19 Special Edition Brazil. Bookwire Report, 2020. Disponível em: <https://www.wischenbart.com/download_barometer_2019.php>. Acesso em: 12 mai. 2020.
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mariana Lessa de Santana, Ibsen Mateus Bittencourt, Tatiane Luciano Balliano, Felippe Rocha Presado Menezes de Barros
This work is licensed under a Creative Commons Attribution 4.0 International License.
The author must guarantee that:
- there is full consensus among all the coauthors in approving the final version of the document and its submission for publication.
- the work is original, and when the work and/or words from other people were used, they were properly acknowledged.
Plagiarism in all of its forms constitutes an unethical publication behavior and is unacceptable. Revista Brasileira de Gestão e Inovação has the right to use software or any other method of plagiarism detection.
All manuscripts submitted to RBGI - Revista Brasileira de Gestão e Inovação go through plagiarism and self-plagiarism identification. Plagiarism identified during the evaluation process will result in the filing of the submission. In case plagiarism is identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, will make a retraction.
This journal, following the recommendations of the Open Source movement, provides full open access to its content. By doing this, the authors keep all of their rights allowing Revista Brasileira de Gestão e Inovação to publish and make its articles available to the whole community.
RBGI - Revista Brasileira de Gestão e Inovação content is licensed under a Creative Commons Attribution 4.0 International License.
Any user has the right to:
- Share - copy, download, print or redistribute the material in any medium or format, linking to RBGI site.
- Adapt - remix, transform and build upon the material for any purpose, even commercially.
According to the following terms:
- Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything that the license permits.
#RBGI
