MAPEANDO A INOVAÇÃO DA SILVER ECONOMY ATRAVÉS DO PAINEL DAS AGETECHS BRASILEIRAS
DOI:
https://doi.org/10.18226/23190639.v11n3.04Keywords:
silver economy, AgeTechs, SilverTechs, registro de marca, propriedade intelectualAbstract
Objetivo: buscando compreender como as AgeTechs brasileiras têm protegido sua propriedade intelectual, esta pesquisa teve como finalidade construir um mapa setorizado incluindo a análise descritiva sobre seus registros de marcas.
Design/Método/Abordagem: caracterizado como uma pesquisa qualitativa, exploratória e descritiva, o painel das AgeTechs brasileiras mostrou 35 empreendimentos categorizados em 8 áreas.
Originalidade/Relevância: a Silver Economy reúne todas as operações de produção e consumo em torno da população com 50 anos ou mais. Com isso, múltiplas oportunidades de negócios surgem, entre elas, as AgeTechs. Essa nomenclatura é utilizada para startups especializadas em inovações orientadas para o público mais velho.
Principais Resultados/Descobertas: há maior incidência de negócios direcionados para tecnologias de monitoramento e healthcare; 57% têm a proteção de marca em vigor; 87% possuem a apresentação do tipo mista e 60% são de produtos e/ou serviços; os anos de 2019 e 2021 se destacaram com maiores ocorrências nos registros.
Contribuições/Implicações Teóricas/Metodológicas: em termos científicos, este trabalho apresenta importantes métricas que poderão ser utilizadas como referências ou comparadas com demais cenários analíticos em áreas multidisciplinares.
Contribuições Sociais/Gerenciais: sob o contexto social, o painel das AgeTechs brasileiras promove a importância da proteção da marca para a geração de inovação.
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