Performance of Strategic Design with artisanal knowledge

Abstract

From the perspective of design, the operation of a particular territory proposed local development, creating value for the environment. In this context, this article is focused on the performance through the strategic design, integration of craft manufacturing or techniques of small towns in Rio Grande do Sul, exploring contemporaneously its productive potential across the need for new business in these regions, and adverse market opportunity, the mass production of industrialization. The objective of this project is to present a study that addresses the strategic design, the historical relationship of design with the authorial bias crafts. The identification and contextualization of potential craftsmen, trends and prospects for consumption are also contemplated. As a contribution, the proposed business model includes visual identity, furniture collection for residences, packaging, point of sale and communication suggestion.