A Expressividade da Capacidade de Inovar do Empreendedor no processo de Internacionalização
Palavras-chave:
Empreendedorismo internacional, Internacionalização, InovaçãoResumo
Com a transformação digital impulsionando a competitividade empresarial, surge a necessidade das organizações conquistarem mercados internacionais. Nesse processo de internacionalização, há incidência de inúmeras dimensões a serem exploradas, dentre elas destaca-se a capacidade de inovar. Ao explorar teoricamente essa dimensão, identificou-se aspectos que auxiliam no processo de inovação e internacionalização, sendo a capacidade de internacionalizar, as capacidades técnicas e pessoais dos dirigentes, a estratégia organizacional, a evolução de produtos e mercados, a flexibilidade para reconhecer oportunidades, o gerenciamento de recursos, a tecnologia, e a vantagem competitiva das organizações. Com o intuito de desenvolver um estudo relacionando essa dimensão e tais aspectos, esta pesquisa tem por finalidade analisar a expressividade da capacidade de inovar dos dirigentes de um grupo de empresas especializadas em tecnologia digital, localizadas na região Nordeste do Brasil. Para isso, foi desenvolvida uma pesquisa qualitativa que teve como método de coleta de dados entrevistas semiestruturadas e adotou-se a análise de conteúdo para examinar as informações obtidas. Como resultados, ao analisar a aplicabilidade desses aspectos nas empresas investigadas, evidenciou-se a incidência de quase todos elementos dessa dimensão, com exceção da estratégia organizacional, assim como evidenciou-se a participação expressiva dos dirigentes do planejamento à execução dos processos de inovação e internacionalização.
Referências
Andersson, S. (2000). The internationalization of the firm from an entrepreneurial perspective. International Studies of Management & Organization, 30(1), 63-92.
Artem, S., Inessa, S., & Bogdan, S. (2020). Methodology for analyzing the level of international entrepreneurship development.
Autio, E. (2000). Sapienza, HJ, & Almeida, JG 2000. Effects of Age at Entry, Knowledge Intensity, and Imitability on International Growth. Academy of Management, 43(5).
Azar, G., & Ciabuschi, F. (2017). Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness. International Business Review, 26(2), 324-336.
Bardin L (2011) Análise de Conteúdo. São Paulo: Edições 70, 229 p.
Boso, N., & Vicky, M. Story, John W. Cadogan, Milena Micevski, and Selma Kadic-Maglajlic (2013),“Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies,”. Journal of International Marketing, 21(4), 62-87.
Camisón, C., & Villar-López, A. (2014). Innovación organizacional como habilitador de capacidades de innovación tecnológica y desempeño empresarial. Journal of Business Research, 67, 2891-2902.
Chen C-J, Huang J-W (2009) Strategic human resource practices and innovation performance — The mediating role of knowledge management capacity. Journal of Business Research 62:104–114. https://doi.org/10.1016/j.jbusres.2007.11.016
Collins, C. J., & Clark, K. D. (2003). Strategic human resource practices, top management team social networks, and firm performance: The role of human resource practices in creating organizational competitive advantage. Academy of Management Journal, 46(6), 740-751.
Damanpour, F., & Gopalakrishnan, S. (2001). The dynamics of the adoption of product and process innovations in organizations. Journal of Management Studies, 38(1), 45-65.
De Massis, A., Frattini, F., Pizzurno, E., & Cassia, L. (2015). Product innovation in family versus nonfamily firms: An exploratory analysis. Journal of Small Business Management, 53(1), 1-36.
Dimitratos, P., & Plakoyiannaki, E. (2003). Theoretical foundations of an international entrepreneurial culture. Journal of International Entrepreneurship, 1, 187-215.
Eisenhardt, K. M., & Graebner, M. E. (1989). Theory building from case study research. Academy of Management Review, 14(4), 532-550.
Fagerberg, J., & Verspagen, B. (2009). Innovation studies - The emerging structure of a new scientific field. Research policy, 38(2), 218-233.https://doi.org/10.1016/j.respol.2008.12.006
Filatotchev, I., & Piesse, J. (2009). R&D, Internationalization and growth of newly listed firms: European evidence. Journal of International Business Studies, 40, 1260-1276.
Fuentelsaz, L., Maicas, J. P., & Montero, J. (2018). Entrepreneurs and innovation: The contingent role of institutional factors. International Small Business Journal, 36(6), 686-711. http://dx.doi.org/10.1177/0266242618766235.
Gil-Pechuan, I., Exposito-Langa, M., & Tomas-Miquel, J. V. (2013). International entrepreneurship in SMEs: A study of influencing factors in the textile industry. International Entrepreneurship and Management Journal, 9, 45-57. https://doi.org/10.1007/s11365-012-0242-3
González-Pernía, J. L., Jung, A., & Peña, I. (2015). Innovation-driven entrepreneurship in developing economies. Entrepreneurship & Regional Development, 27(9-10), 555-573. https://doi.org/10.2307/30040661
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of Business Research, 58(1), 18-27. https://doi.org/10.1016/S0148-2963(03)00109-7
Huarng, K. H. (2011). A comparative study to classify ICT developments by economies. Journal of Business Research, 64(11), 1174-1177. https://doi.org/10.1016/j.jbusres.2011.06.018
Ireland RD, Hoskisson RE, Hitt MA (2015) Administração estratégica. Cengage Learning, São Paulo.
Kosala, M. (2015). Innovation processes as a stimulant of internationalisation process of firms. Entrepreneurial Business and Economics Review, 3(2), 65-84. https://doi.org/10.15678/eber.2015.030206
Lam A (2005) Organizational innovation. In Fagerberg J, Mowery DC, Nelson RR (Eds.), The Oxford handbook of innovation. Oxford UniversityPress, Oxford.
Landström, H., Åström, F., & Harirchi, G. (2015). Innovation and entrepreneurship studies: One or two fields of research? International Entrepreneurship and Management Journal, 11, 493-509. https://doi.org/10.1007/s11365-013-0282-3
Leite, Y. V. P., & de Moraes, W. F. A. (2014). As dimensões do empreendedorismo internacional: uma proposição de um framework. Revista Ibero Americana de Estratégia, 13(4), 91-106. http://dx.doi.org/10.5585/riae.v13i4.2054.
Leite, Y. V. P., de Moraes, W. F. A., & Salazar, V. S. (2016). Expressions of relationship networking in international entrepreneurship. Journal of International Entrepreneurship, 14, 213-238. https://doi.org/10.1007/s10843-016-0166-z
Leite YVP, Moraes WFA de, Salazar VS (2016b) Teoria adaptativa e ATLAS.ti 7: Uma parceria para o desenvolvimento de framework de empreendedorismo internacional. Revista Gestão & Tecnologia 16:153-176.
McDougall, P. P., & Oviatt, B. M. (2000). International entrepreneurship: the intersection of two research paths. Academy of Management Journal, 43(5), 902-906. https://doi.org/10.2307/1556418
McDougall, P. P. (1989). International versus domestic entrepreneurship: New venture strategic behavior and industry structure. Journal of Business Venturing, 4(6), 387-400. https://doi.org/10.1016/0883-9026(89)90009-8
Ripolles Meliá, M., Blesa Pérez, A., & Roig Dobón, S. (2010). The influence of innovation orientation on the internationalisation of SMEs in the service sector. The Service Industries Journal, 30(5), 777-791. https://doi.org/10.1080/02642060802342679
Merriam, S. B. (1998). Qualitative Research and Case Study Applications in Education. Revised and Expanded from" Case Study Research in Education.". Jossey-Bass Publishers, 350 Sansome St, San Francisco, CA 94104.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375. https://doi.org/10.1016/j.indmarman.2010.08.005
Morrow, J. F. (1988). International entrepreneurship: A new growth opportunity. New Management, 3(5), 59-61.
O’Cass A, Weerawardena J (2009) Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing 43:1325–1348. https://doi.org/10.1108/03090560910989911
Oviatt, B. M., & McDougall, P. P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory and Practice, 29(5), 537-553. https://doi.org/10.1111/j.1540-6520.2005.00097.x
Oviatt BM, McDougall PP (1994) Toward a Theory of International New ventures. Journal of International Business Studies 25:45–64. https://doi.org/10.1057/palgrave.jibs.8490193
Paiva Júnior, F. G., de Souza Leão, A. L. M., & de Mello, S. C. B. (2011). Validade e confiabilidade na pesquisa qualitativa em administração. Revista de Ciências da Administração, 13(31), 190-209. https://doi.org/10.5007/2175-8077.2011v13n31p190
Pla-Barber, J., & Alegre, J. (2007). Analysing the link between export intensity, innovation and firm size in a science-based industry. International Business Review, 16(3), 275-293. https://doi.org/10.1016/j.ibusrev.2007.02.005
Prange, C., & Pinho, J. C. (2017). How personal and organizational drivers impact on SME international performance: The mediating role of organizational innovation. International Business Review, 26(6), 1114-1123. https://doi.org/10.1016/j.ibusrev.2017.04.004
Prange, C., & Verdier, S. (2011). Dynamic capabilities, internationalization processes and performance. Journal of World Business, 46(1), 126-133. https://doi.org/10.1016/j.jwb.2010.05.024
Reid, S. D. (1981). The decision-maker and export entry and expansion. Journal of International Business Studies, 12, 101-112. https://doi.org/10.1057/palgrave.jibs.8490581
Rezende JFD (2010) Gestão da inovação: introdução e prática. Epifania, Rio Grande do Norte.
Schwab, K., & Sala-i-Martín, X. (2016, April). The global competitiveness report 2013–2014: Full data edition. World Economic Forum.
Schweizer, R., Vahlne, J. E., & Johanson, J. (2010). Internationalization as an entrepreneurial process. Journal of International Entrepreneurship, 8, 343-370. https://doi.org/10.1007/s10843-010-0064-8
SEBRAE (2018) Pesquisa Lado/A, Lado/B – Startups. 2015. Publishing in: http://www.sebrae.com.br/Sebrae/Portal%20Sebrae/UFs/SP/Pesquisas/lado_A_B_startups.pdf. Accessed 21 July 2018.
Sok, P., & O'Cass, A. (2015). Examining the new product innovation–performance relationship: Optimizing the role of individual-level creativity and attention-to-detail. Industrial Marketing Management, 47, 156-165. https://doi.org/10.1016/j.indmarman.2015.02.040
Suddaby, R., Bruton, G. D., & Si, S. X. (2015). Entrepreneurship through a qualitative lens: Insights on the construction and/or discovery of entrepreneurial opportunity. Journal of Business Venturing, 30(1), 1-10. https://doi.org/10.1016/j.jbusvent.2014.09.003
Un, C. A. (2016). The liability of localness in innovation. Journal of International Business Studies, 47, 44-67.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organisational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313. https://doi.org/10.1108/14601060410565056
Welch, C. L., & Welch, L. S. (2004). Broadening the concept of international entrepreneurship: Internationalisation, networks and politics. Journal of International Entrepreneurship, 2, 217-237. https://doi.org/10.1023/b:jien.0000032774.01082.41
Westhead P, Solesvik MZ (2016) Entrepreneurship education and entrepreneurial intention: Do female students benefit? International Small Business Journal 34(8): 979–1003.
Wu, C. W. (2013). Global-innovation strategy modeling of biotechnology industry. Journal of Business Research, 66(10), 1994-1999. https://doi.org/10.1016/j.jbusres.2013.02.024
Wu C-W, Huarng K-H (2015) Global entrepreneurship and innovation in management. Journal of Business Research 68:743–747. https://doi.org/10.1016/j.jbusres.2014.11.022
Zahra, S. A., & George, G. (2017). International entrepreneurship: The current status of the field and future research agenda. Strategic Entrepreneurship: Creating a new mindset, 253-288.
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2023 Yákara Vasconcelos Pereira, Monalisa Tatiane de Medeiros Freitas
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
The author must guarantee that:
- there is full consensus among all the coauthors in approving the final version of the document and its submission for publication.
- the work is original, and when the work and/or words from other people were used, they were properly acknowledged.
Plagiarism in all of its forms constitutes an unethical publication behavior and is unacceptable. Revista Brasileira de Gestão e Inovação has the right to use software or any other method of plagiarism detection.
All manuscripts submitted to RBGI - Revista Brasileira de Gestão e Inovação go through plagiarism and self-plagiarism identification. Plagiarism identified during the evaluation process will result in the filing of the submission. In case plagiarism is identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, will make a retraction.
This journal, following the recommendations of the Open Source movement, provides full open access to its content. By doing this, the authors keep all of their rights allowing Revista Brasileira de Gestão e Inovação to publish and make its articles available to the whole community.
RBGI - Revista Brasileira de Gestão e Inovação content is licensed under a Creative Commons Attribution 4.0 International License.
Any user has the right to:
- Share - copy, download, print or redistribute the material in any medium or format, linking to RBGI site.
- Adapt - remix, transform and build upon the material for any purpose, even commercially.
According to the following terms:
- Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything that the license permits.
#RBGI
