ESTRATÉGIA COMO PRÁTICA NO SEGMENTO DE CONSTRUÇÃO CIVIL
Keywords:
Construção Civil, Estratégia como Prática, Interações Sociais.Abstract
A crescente complexidade que caracteriza o mercado de construção civil, no Brasil, notadamente nas últimas décadas, através de mudanças constantes nas regras que regulam as relações entre os agentes, públicos e privados, enseja um novo tipo de concepção estratégica. Neste trabalho, estudo de caso único, em uma empresa do segmento de construção civil, de porte médio, foi realizada a análise da atuação estratégica, como prática social. Os resultados evidenciaram a construção da estratégia por meio de múltiplas interações sociais que contribuem para a reflexão subjacente à tomada de decisão do empresário, decorrente da percepção e interpretação contextual.
DOI: 10.18226/23190639.v1n1.06
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