UNDERSTANDING INNOVATION ADOPTION DIFFERENCES BETWEEN THE US AND BRAZIL: A COMPARATIVE STUDY ON ORIGINAL EQUIPMENT MANUFACTURERS

Authors

DOI:

https://doi.org/10.18226/23190639.v13n1.03

Keywords:

Innovation

Abstract

This paper analyses the factors influencing product innovation adoption by OEMs and compares them in terms of relative importance and differences between a developed country (USA) and a developing country (Brazil). The comparative analysis led to the identification of the three most relevant factors as well as the three least relevant ones influencing product innovation adoption by OEMs in both countries.

This article's main contribution is to demonstrate the differences and relative importance of the factors influencing the product innovation adoption decision by OEMs of a specific country's automotive market. Another important contribution of this research, aside from the aforementioned factor analysis, was the investigation of the interconnection between these factors. Studies comparing factors influencing innovation adoption in organizations have been made in other fields of technology yet international comparison between these factors is still scarce. 

Author Biographies

Luiz Antonio Bloem da Silveira Jr., FIA Fundação Instituto de Administração

Luiz Antonio Bloem da Silveira Junior holds a bachelor’s degree in metallurgical engineering from the University of São Paulo – USP; an MBA degree in Knowledge, Technology, and Innovation from FIA; and a PhD in Business Administration from FEA USP. He has experience as a manager and engineer in steel plants, automotive, and auto part MNCs in quality, product engineering, and R&D. He is a consultant specialized in innovation management and professor in post-graduation and under graduation courses in engineering and business administration schools. His areas of research include innovation management, technology forecasting and management, strategic alliances, and PLM. PLM.   

Eduardo Pinheiro Gondim de Vasconcellos, FEA – Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo

Eduardo Vasconcellos holds a bachelor's degree in Business Administration from the University of São Paulo – USP; an MBA from Vanderbilt University; and a PhD from the USP. He is an emeritus professor at the School of Economics, Management, and Accounting from the USP. His areas of research and consulting are technology management and organization design for innovation. He is a member of the advisory board of IAMOT – International Association for the Management of Technology and Member of the Advisory Board of GLORAD – Global Research and Development Organization. He has more than one hundred publications.

Luis Fernando Ascenção Guedes , FIA Business School

Luis Guedes has over 20 years of executive experience in multinational companies and fifteen years as a professor of management, MBA, and post-MBA courses at FIA. He is a professional speaker and an expert consultant in innovation management. He holds a PhD in Business Administration from the School of Economics, Management, and Accounting of the University of São Paulo – FEA/USP; a master’s in Business Administration from EAESP/FGV; an MBA in International Management from FIA; and an MBA in Telecommunications from FEI, where he graduated in Computer Engineering. 

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Published

2026-01-05

How to Cite

Bloem da Silveira Jr., L. A., Pinheiro Gondim de Vasconcellos, E., & Fernando Ascenção Guedes , L. (2026). UNDERSTANDING INNOVATION ADOPTION DIFFERENCES BETWEEN THE US AND BRAZIL: A COMPARATIVE STUDY ON ORIGINAL EQUIPMENT MANUFACTURERS. Brazilian Journal of Management and Innovation (Revista Brasileira De Gestão E Inovação), 1(1). https://doi.org/10.18226/23190639.v13n1.03

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Vol. 1 No. 1 (2026): (January-April)

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