Vıajando no Mundo Dıgıtal:
Como o Instagram Influencıa o Engajamento no Turismo de Jovens em Termos da Teorıa de Aprendızagem Socıal Cognıtıva?
Palavras-chave:
Social Cognitive Learning Theory, Turista, Jovem, Instagram, Experiência FlowResumo
Este estudo examina o cenário do impacto dos serviços eletrônicos do Instagram no comportamento de jovens turistas, usando modelo baseado na Teoria da Aprendizagem Cognitiva Social. Participaram da pesquisa quantitativa 408 jovens turistas. O modelo e as hipóteses da pesquisa foram examinados por meio de análises de fator explicativo, correlação e regressão. Os resultados mostraram que o layout e a funcionalidade não tiveram qualquer impacto, enquanto as emoções positivas e as experiências de fluxo online dos turistas foram influenciadas pela segurança financeira e pelo apelo estético. Observou-se, também, que os componentes da experiência de serviço eletrônico do Instagram desempenham um papel crucial na compreensão do comportamento de viagem dos jovens. Portanto, é importante que as empresas de turismo melhorem continuamente o conteúdo das suas contas, especialmente em termos de segurança financeira e apelo estético, uma vez que as experiências dos jovens viajantes no Instagram têm impacto nas suas intenções de compra. Incorporar a experiência de flow online e o efeito positivo no modelo de aprendizagem social cognitiva ajuda a explicar melhor o comportamento dos turistas nas redes sociais. O estudo oferece uma perspectiva aos investigadores e profissionais do turismo, fornecendo informações sobre o significado do uso das redes sociais pelos jovens turistas para o setor turístico
Referências
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104. Link
Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. Link
Ameen, N., Tarhini, A., Shah, M., & Madichie, N. O. (2021). Going with the flow: smart shopping malls and omnichannel retailing. Journal of Services Marketing, 35(3), 325-348. Link
Apaolaza, V., Hartmann, P., Fernández-Robin, C., & Yáñez, D. (2020). Natural plants in hospitality servicescapes: the role of perceived aesthetic value. International Journal of Contemporary Hospitality Management, 32(2), 665-682. Link
Atasoy, B., & Türkay, O. (2024). How do young tourists behave in the new normal? case of Sapanca-Türkiye. In: S.W. Maingi, V.G. Gowreesunkar & M.E. Korstanje (Eds). Tourist Behaviour and the New Normal, v.1 Palgrave Macmillan, Cham. Link
Ayoobkhan, A. L. M. (2016). Intention towards online shopping via social media networks: perspective of young generations in the Eastern parts of Sri Lanka. Journal of Information Systems & Information Technology, 1(2), 8-15. Link
Bahar, B. (2019). Sosyal öğrenme kuramı ve sosyal değişim kuramı perspektifinden etik liderlik. Balkan Sosyal Bilimler Dergisi, 8(16), 237-242. Link
Bandura, A. (1986). Social Foundations of Thought and Action: a social cognitive theory. Englewood Cliffs, NJ: Prentice Hal.
Bandura, A. (1997). Self-efficacy: the exercise of control. New York: Freeman.
Bandura, A. (1999). A social cognitive theory of personality. In: L. Pervin & O. John (Eds), Handbook of Personality (pp. 154-196). New York: Guilford Publications.
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299. Link
Baumeister, R. F., Vohs, K. D., Nathan DeWall, C., & Zhang, L. (2007). How emotion shapes behavior: Feedback, anticipation, and reflection, rather than direct causation. Personality and Social Psychology Review, 11(2), 167-203. Link
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. Link
Boukabiya, A., & Outtaj, B. (2021). The impact of e-servicescape on the flow and purchase intention of online consumers: Quantitative analysis of B to C e-commerce stores in Morocco. International Journal of Accounting, Finance, Auditing, Management and Economics, 2(4), 200-219. Link
Bussey, K., & Bandura, A. (1999). Social cognitive theory of gender development and differentiation. Psychological Review, 106(4), 676–713. Link
Carlson, J., & O'Cass, A. (2011). Developing a framework for understanding e‐service quality, its antecedents, consequences, and mediators. Managing Service Quality: An International Journal, 21(3), 264-286. Link
Chen, X., Huang, Q., & Davison, R. M. (2017). The role of website quality and social capital in building buyers’ loyalty. International Journal of Information Management, 37(19), 1563-1574. Link
Choudhury, D., & Dey, A. (2014). Online shopping attitude among the youth: A study on university students, International Journal of Entrepreneurship and Development Studies, 2(1), 23-32. Link
Chowdhury, D. R., & Majumdar, S. (2021). A demographic study on the purchase pattern of consumers with respect to social learning theory during Covid-19 times. Transnational Marketing Journal, 9(3), 563-576. Link
Ekolu, S. O., & Quainoo, H. (2019). Reliability of assessments in engineering education using Cronbach’s alpha, KR and split-half methods. Global Journal of Engineering Education, 21(1), 24-29. Link
ELTayeb, N. (2021). The impact of Insta tourism on tourism decision making of Generation Y. Journal of Association of Arab Universities for Tourism and Hospitality, 20(2), 132-151. Link
Fakhoury, R., & Aubert, B. (2015). Citizenship, trust, and behavioral intentions to use public e-services: the case of Lebanon. International Journal of Information Management, 35(3), 346-351. Link
Fiske, S. T., & Taylor, S. E. (2020). Social Cognition evolves: illustrations from our work on intergroup bias and on healthy adaptation. Psicothema, 32(3), 291-297. Link
Fredrickson, B. L. (2001). The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. American Psychologist, 56(3), 218-226. Link
Goldring, D., & Azab, C. (2021). New rules of social media shopping: Personality differences of US Gen Z versus Gen X market mavens. Journal of Consumer Behaviour, 20(4), 884-897. Link
Gretzel, U. (2017), Influencer marketing in travel and tourism. In M. Sigala & U. Gretzel (Eds.), Advances in Social Media for Travel, Tourism and Hospitality (pp. 147-156), Routledge.
Gumpo, C. I., Madinga, N. W., Maziriri, E. T., & Chuchu, T. (2020). Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations. South African Journal of Information Management, 22(1), 1-11. Link
Hakim, L., & Deswindi, L. (2015). Assessing the Effects of e-servicescape on customer intention: A Study on the hospital websites in South Jakarta. Procedia - Social and Behavioral Sciences, 169, 227-239. Link
Handa, M., & Gupta, N. (2014). A study of the relationship between shopping orientation and online shopping behavior among Indian youth. Journal of Internet Commerce, 13(1), 22-44. Link
Hanifah, R. D. (2019). The influence of Instagram travel influencer on visiting decision of tourist destinations for generation. Tourism Proceeding, 235-247. Link
Harinie, L. T., Sudiro, A., Rahayu, M., & Fatchan, A. (2017). Study of the Bandura’s social cognitive learning theory for the entrepreneurship learning process. Social Sciences, 6(1), 1-6. Link
Harris, L. C., & Goode, M. M. H. (2010). Online servicescapes, trust, and purchase intentions, Journal of Services Marketing, 24(3), 230-243. Link
Hopkins, C. D., Grove, S. J., Raymond, M. A., & Laforge, M. C. (2009). Designing the e-servicescape: implications for online retailers. Journal of Internet Commerce, 8(1-2). 23-43. Link
Huang, D., Li, Z., Mou, J., & Liu, X. (2017). Effects of flow on young Chinese consumers’ purchase intention: A study of e-servicescape in hotel booking context. Information Technology and Tourism, 17(2), 203-228. Link
Ibrahim, B., & Aljarah, A. (2023). The era of Instagram expansion: Matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications, 29(1), 1-25. Link
Icoz, O., Kutuk, A., & Icoz, O. (2018). Los medios de comunicación social y las decisiones de compra de los consumidores en el turismo: el caso de Turquía. Pasos Revista de Turismo y Patrimonio Cultural, 16(4), 1051-1066. Link
Ilmiani, A. M., Wahdah, N., & Mubarak, M. R. (2021). The application of Albert Bandura's Social Cognitive Theory: A process in learning speaking skill. Ta'lim al-'Arabiyyah: Jurnal Pendidikan Bahasa Arab & Kebahasaaraban, 5(2), 181-192. Link
Ismarizal, B., & Kusumah, A. H. G. (2023). The Instagram effect on tourist destination choices: unveiling key attraction elements. Journal of Consumer Sciences, 8(2), 124-137. Link
Jeon, M. M., & Jeong, M. (2009). A conceptual framework to measure e-Servicescape on B&B web site. Proceedings… International Council on Hotel, Restaurant and Institutional Education (ICHRIE, pp. 14-21). San Francisco. Link
Kilipiri, E., Papaioannou, E., & Kotzaivazoglou, I. (2023). Social media and influencer marketing for promoting sustainable tourism destinations: the Instagram case. Sustainability, 15(8). Link
Kim, W. G., Ma, X., & Kim, D. J. (2006). Determinants of Chinese hotel customers’ e-satisfaction and purchase intentions. Tourism Management, 27(5), 890-900. Link
Kind T., & Evans Y. (2015) Social media for lifelong learning. International Review of Psychiatry, 27(2), 124-32. Link
Koay, K.Y., Teoh, C., & Soh, P.C.H. (2021), Instagram influencer marketing: perceived social media marketing activities and online impulse buying, First Monday, 26(9), Link
Lai, K. P., Chong, S. C., Ismail, H. Bin., & Tong, D. Y. K. (2014). An explorative study of shopper-based salient e-servicescape attributes: a Means-End Chain approach. International Journal of Information Management, 34(4), 517-532. Link
Le, T. M. H., & Ngoc, B. M. (2024). Consumption-related social media peer communication and online shopping intention among Gen Z consumers: a moderated-serial mediation model. Computers in Human Behavior. Link
LeDoux, E. J. (1989). Cognitive-Emotional interactions in the brain. Cognition&Emotion, 3(4), 267-289. Link
Lee, C., & Park, E. (2013). Effects of e-servicescape and positive emotion on purchase intention for fashion products. Korean Journal of Human Ecology, 22(1), 157-166. Link
Lee, S., & Jeong, M. (2012). Effects of e-servicescape on consumers’ flow experiences. Journal of Hospitality and Tourism Technology, 3(1), 47–59. Link
Lin, I. Y., & Mattila, A. S. (2010). Restaurant servicescape, service encounter, and perceived congruency on customers’ emotions and satisfaction, Journal of Hospitality Marketing and Management, 19(8), 819-841. Link
Line, N. D., & Hanks, L. (2020). A holistic model of the servicescape in fast casual dining. International Journal of Contemporary Hospitality Management, 32(1), 288-306. Link
Liu, X., Zhang, L., & Chen, Q. (2022). The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust. Frontiers in Psychology, 13, 1-14. Link
Mano, H., & Oliver, R. (1993). Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction, Journal of Consumer Research, 20(3), 451-466. Link
Mason, M. C., & Paggiaro, A. (2012). Investigating the role of festivalscape in culinary tourism: the case of food and wine events. Tourism Management, 33(6), 1329-1336. Link
Meier, A., & Schäfer, S. (2018). The positive side of social comparisons on social network sites: how envy can drive inspiration on Instagram. Cyberpsychology, Behavior, and Social Networking, 21(7), 411-417. Link
Mendes-Filho, L. A. M. (2014). Empowerment in the context of user-generated context in the travel industry: A research model proposal. El Periplo Sustentable, 27(2), 4-20. Link
O’Rorke, K. (2006). Social learning theory & mass communication. ABEA Journal, 25(4), 72-74.
Ozkara, B. Y., Ozmen, M., & Kim, J. W. (2017). Examining the effect of flow experience on online purchase: a novel approach to the flow theory based on hedonic and utilitarian value, Journal of Retailing and Consumer Services, 37, 119-131. Link
Paquette, H. (05 JUN 2013). Social media as a marketing tool: a literature review, Major Papers by Master of Science Students. Link
Perinotto, A. R. C., Alves, C. E. S., Silva, L. D., & Vieira, V. B. (2020). O espaço turístico de Parnaíba-PI nas fotografias on-line: um estudo na rede social Instagram. Observatório de Inovação do Turismo–Revista Acadêmica, 14(1), 150-160. Link
Pu, W. P., Chen, K., & Shieh, M. D. (2015). The effect of co-design and flow experience on customer satisfaction and purchase intention online. Issues in Business Management and Economics, 3(4), 59-66. Link
Rahman, N. F. R., & Listyorini, S. (2022). Pengaruh e-servicescape dan e-service quality terhadap e-satısfacıon pada tokopedıa (Studi pada Pengguna Aplikasi Tokopedia di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 10(3), 1344-1354. Link
Raji, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). E-commerce and consumer behavior: A review of AI-powered personalization and market trends. GSC Advanced Research and Reviews, 18(3), 66-77. Link
Rizka, A., & Hidayatullah, S. (2020). The effect of Instagram engagement to purchase intention and consumers’ luxury value perception as the mediator in the skylounge restaurant. International Journal of Innovative Science and Research Technology, 5(4), 958-966. Link
Rumjaun, A., & Narod, F. (2020). Social Learning Theory - Albert Bandura. In: B. Akpan & T. J. Kennedy (Eds) Science Education in Theory and Practice. Springer Texts in Education. Springer, Cham. Link
Ryu, K., & Jang, S. C. S. (2007). The effect of environmental perceptions on behavioral intentions through emotions: the case of upscale restaurants. Journal of Hospitality and Tourism Research, 31(1), 56–72. Link
Silaban, P. H., Chen, W. K., Sormin, S., BP Panjaitan, Y. N., & Silalahi, A. D. K. (2023). How does electronic word of mouth on Instagram affect travel behavior in Indonesia: a perspective of the information adoption model. Cogent Social Sciences, 9(1), Link
Siyamiyan Gorji, A., Almeida-García, F., & Mercadé Melé, P. (2023). Analysis of the projected image of tourism destinations on photographs: The case of Iran on Instagram. Anatolia, 34(2), 144-162. Link
Skavronskaya, L., Scott, N., Moyle, B., Le, D., Hadinejad, A., Zhang, R., ... & Shakeela, A. (2017). Cognitive psychology and tourism research: state of the art. Tourism Review, 72(2), 221-237. Link
Slavin, R. E. (2018). Educational Psychology: Theory and practice. Pearson.
Smith, S. P. (2018). Instagram abroad: Performance, consumption and colonial narrative in tourism, Postcolonial Studies, 21(2), 172-191. Link
Soares, R., Paes-Cesário, M. F., & De Araújo, M. V. P. (2022). Destinos turísticos inteligentes e a experiência dos turistas: revisão sistemática da literatura em periódicos brasileiros. Rosa dos Ventos -Turismo e Hospitalidade, 14(3), 726-746. Link
Sousa, R., & Voss, C. (2012). The impacts of e-service quality on customer behavior in multi-channel e-services. Total Quality Management & Business Excellence, 23(7-8), 789-806. Link
Sreejesh, S., & Abhilash, P. (2017). Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites. Journal of Travel & Tourism Marketing, 34(1), 20-39. Link
Statista (2023). Online travel market size worldwide from 2020 to 2022, with a forecast for 2023 and 2030. Link
Tang, L. R. (2014). The application of social psychology theories and concepts in hospitality and tourism studies: a review and research agenda. International Journal of Hospitality Management, 36, 188–196. Link
Tankovic, A. C., & Benazic, D. (2018). The perception of e-servicescape and its influence on perceived e-shopping value and customer loyalty. Online Information Review, 41(7), 1124-1145. Link
Teng, H. J., Ni, J. J., & Chen, H. H. (2018). Relationship between e-servicescape and purchase intention among heavy and light internet users. Internet Research, 28(2), 333-350. Link
Tešin, A., T. Pivac, S. Besermenji., & S. Obradović (2022). Exploring the influence of Instagram on travel destination choice. The European Journal of Applied Economics 19(1), 66-80. Link
Thomaz, G. M., Biz, A. A., Bettoni, E. M., Mendes-Filho, L., & Buhalis, D. (2017). Content mining framework in social media: A FIFA world cup 2014 case analysis. Information & Management, 54(6), 786-801. Link
Tobias-Mamina, R. J., Kempen, E., Chinomona, R., & Sly, M. (2020). The influence of Instagram advertising on destination visit intention. African Journal of Hospitality, Tourism and Leisure, 9(3), 274-287. Link
Tran, G. A., & Strutton, D. (2020). Comparing email and SNS users: investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. Journal of Retailing and Consumer Services, 53. Link
United Nations World Tourism Organization - UNWTO. (2016). Global Report on the Power of Youth Travel. In Affiliate Members Global Report Volume Thirteen. Link
Van Noort, G., Voorveld, H. A., & Van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. Link
Wang, H., Ding, J., Akram, U., Yue, X., & Chen, Y. (2021). An empirical study on the impact of e-commerce live features on consumers’ purchase intention: From the perspective of flow experience and social presence. Information, 12, 324. Link
Wood, R., & Bandura, A. (1989). Social cognitive theory of organizational management. The Academy of Management Review, 14(3), 361–384. Link
Wu, W. Y., Quyen, P. T. P., & Rivas, A. A. A. (2017). How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Information Systems and E-Business Management, 15(3), 689-715. Link
Yadav, R., & Mahara, T. (2020). Exploring the role of e-servicescape dimensions on customer online shopping: a stimulus-organism-response paradigm. Journal of Electronic Commerce in Organizations (JECO), 18(3), 53-73. Link
Yeo, A. C. M., Moh, X. L., & Low, B. T. (2021). The influence of e-servicescape on mobile shopping intention: the mediating role of customer satisfaction. Holistica - Journal of Business and Public Administration, 12(2), 64-92. Link
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Autores que publicam nesta revista concordam com os seguintes termos:
Os Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License que permitindo o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista.
Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).
