THE SCIENTIFIC PRODUCTION IN PUBLIC RELATIONS IN BRAZIL: AN INFOMÉTRICO STUDY
DOI:
https://doi.org/10.18226/23190639.v9n2.08Abstract
Scientific production represents a social commitment signed by a researcher, regardless of the area he or she works. Public Relations is an essential area for conducting organizational communication management, as well as helping organizations and institutions adjust to their audiences. The area of communication is one of the vertices considered by Capes and, in this way, this research is justified by seeking to understand the scientific production in the area of Public Relations in Brazil in the last four years. We used a qualitative and quantitative research, made possible through an infometry. The results of the 36 articles evaluated, because they meet the established criteria, indicate that the year 2016 was the one that presented the most published articles, the main keyword was Public Relations, most articles have 1 author. The main author has 4 articles published in authorship and / or co-authorship. The most representative institution among the authors was the University of São Paulo. Most of the authors are titled as Doctors, and São Paulo was the state with the highest number of authors, followed by Rio Grande do Sul. The most published journals were Organicom and Conexão: Comunicação e Cultura and methodological procedures, 72% of the publications were theoretical. Regarding the findings, it is important to highlight that Public Relations has space to develop as an empirical field, and thus to develop and evolve theories, since this is even one of the criticisms found in the literature.
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