MODELAGEM DE COMPORTAMENTO DO CLIENTE EM WEBSITES DE COMÉRCIO ELETRÔNICO APLICANDO O CBMG (Grafo de modelagem de comportamento do cliente)
Keywords:
CBMG, Cliente, MétricasAbstract
Neste estudo buscou-se um entendimento sobre as abordagens de criação e aplicação do CBMG (Grafo de modelagem do comportamento do cliente), que mostra o caminho que o cliente segue em um ambiente de Negócios Eletrônico, especificamente dentro de um website de comércio eletrônico, sendo abordado os clientes ocasionais e os clientes frequentes, utilizando métricas de tempo de resposta e R$/segundo. Muitos websites tem enfrentado sérios problemas e perdas monetárias quando os seus clientes não conseguem efetuar negócios de forma adequada. Os eventuais clientes, ao perceberem altos tempos de resposta ou baixos índices de disponibilidade, simplesmente abandonam o processo de compra ou a transação comercial, indo realizar negócios em alguma outra loja virtual.
DOI: 10.18226/23190639.v2n3.05
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