CONSULTING AS A TRANSFORMING PRACTICE: AN ANALYSIS OF THE APPLICATION OF THE ONTOPSYCHOLOGICAL MODEL ON BRAZILIAN COMPANIES
Keywords:
consultoria empresarial, modelo ontopsicológico2, impacto3, organizações brasileiras4Abstract
This research aims at investigating the results of applying the ontopsychological model of business consulting on national organisations through the multiple cases study with 100% Brazilian capital. For answered this aims was done a qualitative-exploratory. The people to respond to the semi-estructurated interview were selected according to convenience, as it depended on the consent of both entrepreneurs and consultants who use the ontopsychological consulting model. Among the results shown, we highlight the economic, individual, management and business dynamics gains. The interviews allowed us to get closer to an understanding of the kind of impact caused by the ontopsychological consulting model in three Brazilian organisations and lead us to realise the business results have been satisfactorily achieved in all of them.
DOI: 10.18226/23190639.v1n3.03
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