Green Practices in Sustainable Destination Management:

The Effects of Personal Environmental Awareness

Abstract

The concept of sustainability, which emerged as a result of the rapid environmental destruction and the unconscious consumption of resources, is also frequently used in destination management studies. This study aims to determine the effects of green application activities of food and beverage businesses on the environmental awareness of employees within the scope of sustainable destination management. With this intent, data was collected from 221 employees working in food and beverage businesses in the Çeşme region of İzmir. Structural Equation Modeling [SEM] was used to analyze the relationship between the structures used in the study. The findings show that personal environmental awareness has a strong and positive effect on all dimensions (green practice awareness, local contribution, energy contribution). Some academic recommendations with viable suggestions are provided in accordance with the study findings.