Relationship Between Risk Taking, Cost Practices and Performance:
A Study with Brazilian and Venezuelan Hotels
Keywords:
Tourism, Risk Assumption, Costs, Performance, HospitalityAbstract
This study aims to evaluate the relationship between risk taking, cost practices and performance in the hotel environment. Data were obtained from Brazilian and Venezuelan hotels through a survey with a self-completion questionnaire. Data were analyzed using exploratory factor analysis, correlation analysis and ANOVA. The results indicate that risk-taking and cost practices are associated with performance when analyzing the total sample, but when working by country, in the case of hotels in Brazil, only risk-taking has a significant correlation. Among Brazilian hotels, it appears that those that adopt the activity-based costing method and form the price considering market values are those that respectively adopted greater risk-taking and had better declared performance. In Venezuela, this is confirmed for those who use the absorption method for costing and the total cost method for pricing.