A Meta-Synthesis Study on the Effect of Movies and TV Series on Destination Marketing

Abstract

This research is a meta-synthesis research on the effects of movies and TV series on destination marketing. The data of the research was reached by searching Google, Google academic, Sobiad Index, TÜBİTAK ULAKBİM TR DIRECT databases using the keywords "film tourism", "destinations and film tourism", "the role of films in the marketing of destinations" in Turkey. In these scans, 34 studies were included in the study. This research is based on the meta-synthesis stages developed by Walsh & Downe (2005) and implemented by Kil & Uşun (2021). The generated codes and themes were converted into frequency tables. As a result of the research, the contributions/problems of movies and TV series to destination marketing were examined under 10 different themes. Among these contributions, it was revealed that "contributions to destination marketing" with the highest frequency, "economic problems" and "problems for local people" were among the problems with the lowest frequency.