Resilience in Tourism MSMEs:
Case of the South Coast region of Jalisco, México.
Keywords:
Tourism; Resilience; MSMEs; South Coast.Abstract
The South Coast is located in the west of the state of Jalisco, Mexico, it is made up of six municipalities, three of them are located on the coastline and three in the mountains, in the coastal municipalities the tourist corridor called Costalegre was created, a project proposed in 1990 by the Ministry of Tourism located between two development poles that are Puerto Vallarta and Manzanillo. The purpose of this document is to identify the behavior of the economic units dedicated to tourist activities in the region, during the period of the health contingency due to Sars-Cov-2, the methodological design applied is quantitative with an exploratory scope of non-experimental design, in addition, a transectional or transversal research and a descriptive study were selected. The findings found considering the numbers reflected in the National Statistical Directory of Economic Units (DENUE) and the impact generated by the pandemic, in terms of mass closure of units, had minimal impact. The main limitation of the research is that it is based on the results generated by the DENUE, which qualifies the research. The implications are that the study universe is made up of establishments that offer services related to tourism activity, originality/value: establish the impact of the pandemic on tourism MSMEs in the South Coast region, determining their degree of resilience based on the results of the DENUE.
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