Critical Success Factors of Wine Tourism in São Joaquim, Santa Catarina, Brazil

Study on the Perception of Interested Parties

Authors

  • Luiz Carlos da Silva Flores
  • Ivan Cegatta Júnior
  • Thamires Fiuza Universidade do Vale do Itajaí
  • Guilherme Oliveira de Mattos da Silva Flores

Keywords:

Tourism, Wine Tourism, Critical Success Factors, São Joaquim-SC, Brazil

Abstract

The article analyzes the critical success factors of wine tourism in São Joaquim, Santa Catarina, Brazil in the perception of tourism stakeholders. This research is characterized as exploratory and the approach to data treatment was qualitative. The techniques of data collection applied were the bibliographic research for the elaboration of the theoretical framework and the documentary research to characterize the local and regional tourism market and later, application of individual structured interview with the destination stakeholders. The results showed that the critical success factors perceived are related to wine, wineries, visitation, tasting, gastronomy and wine sales. On the other hand, the weaknesses pointed out were those related to the product, especially with regard to marketing and communication, the support services such as hotel and gastronomy, the auxiliary services in town, such as banking, trade and information.

Author Biographies

Luiz Carlos da Silva Flores

Doutor. Professor no Programa de Pós-Graduação em Turismo e Hotelaria, Universidade do Vale do Itajaí, Balneário Camboriú, Santa Catarina, Brasil.

Ivan Cegatta Júnior

Graduando. Bolsista de Iniciação Científica no Curso de Administração, Universidade do Vale do Itajaí. Balneário Camboriú, Santa Catarina, Brasil.

Guilherme Oliveira de Mattos da Silva Flores

Graduado.  Mestrando em Gestão de Políticas Públicas Universidade do Vale do Itajaí, Balneário Camboriú, Santa Catarina, Brasil

Published

2022-12-13

How to Cite

Flores, L. C. da S., Cegatta Júnior , I., Fiuza, T., & Flores, G. O. de M. da S. . (2022). Critical Success Factors of Wine Tourism in São Joaquim, Santa Catarina, Brazil: Study on the Perception of Interested Parties. Revista Rosa Dos Ventos - Turismo E Hospitalidade, 14(4). Retrieved from https://sou.ucs.br/etc/revistas/index.php/rosadosventos/article/view/11636