Eventos e Mindfulness - Um Estudo no Festival Vibra: Arte, Esporte e Música / Events and Mindfulness – A Study at Vibra Festival: Art, Sport and Music

Resumo

RESUMO

Uma rotina de lazer pode ser fortalecida ou enfraquecida pela influência dos processos de atenção plena, envolvimento, engajamento com um ambiente ou com uma atividade que está sendo realizada (Langer, 2014). Adicionalmente, o uso do espaço público e a promoção de eventos culturais, esportivos e de entretenimento nesses locais vêm aumentando. Esse estudo investiga as experiências dos visitantes em evento realizado no Parque Municipal da cidade de Belo Horizonte, o Festival Vibra, que contemplou música, arte e esporte. No intuito de compreender como o nível de mindfulness [atenção plena] influencia a participação e o envolvimento em um festival, foram realizadas 19 entrevistas em profundidade com participantes do evento. A coleta foi realizada dia 2 de setembro de 2017, por meio de roteiros semiestruturados, e os dados analisados seguindo a Análise de Conteúdo. Os resultados apontam que a atenção plena e consciente pode contribuir para experiências mais positivas, uma maior imersão e interação com evento, indicação e revisitação futura. Os sentimentos de pertencimento bem como de identificação com o local mostraram-se influenciadores de mindfulness.

PALAVRAS-CHAVE

Eventos. Espaço público. Comportamento Consumidor. Mindfulness. Festival Vibra. Belo Horizonte-MG, Brasil.

ABSTRACT

A leisure routine can be strengthened or weakened by the influence of the processes of mindfulness, involvement, engagement with an environment or an activity that is being performed (Langer, 2014). Linked to this, the use of public space and the promotion of cultural, sporting and entertainment events in these places, have been increasing. This study investigates the experiences of visitors to an event held in the Municipal Park of the city of Belo Horizonte, the Vibra Festival that included music, art and sport. In order to understand how the level of mindfulness influences participation and involvement in a festival, 19 in-depth interviews were conducted with participants of the event. The collection was performed on September 2, 2017 through semi-structured scripts. Responses were recorded, transcribed and analyzed using content analysis. The results indicate that mindfulness and awareness can contribute to more positive experiences, greater immersion and interaction with event, indication and future visitation. Feelings of belonging as well as identification with the local have shown themselves to be influencers of mindfulness.

KEY WORDS

Events. Public Place. Consumer Behavior. Mindfulness. Vibra Festival. Belo Horizonte-MG, Brazil.

AUTORES

Danielle Queiroz - Especialista. Mestranda na Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brasil. Currículo: http://lattes.cnpq.br/2714315683555816. E-mail: danielle.cqueiroz@gmail.com

Ítalo Brenner de Carvalho - Mestre. Doutorando Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brasil. Currículo: http://lattes.cnpq.br/7618945227851788. E-mail: italobrener@ufmg.br

Sâmara Borges Macedo - Mestre. Doutoranda Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brasil. Currículo: http://lattes.cnpq.br/3114322287437588. E-mail: samaraborgesmacedo@outlook.com

Marlusa Gosling - Doutora. Professora na Universidade Federal de Minas Gerais, Belo Horizonte, MG, Brasil. Currículo: http://lattes.cnpq.br/9503365193492380. E-mail: mg.ufmg@gmail.com

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Processo Editorial - Recebido: 26 OUT 2017; Avaliado 2 Rodadas: NOV 17 - AGO 18; Aceito: 3 SET 2018