Escolha por destinos turísticos:
Um revisão sistemática
Palavras-chave:
Turismo, Tomada de decisão, Destinos Turísticos, Variáveis de InfluênciaResumo
Turistas sofrem influências de diversos fatores ao escolher um destino de viagem. Conhecer tais influências é essencial no desenvolvimento do marketing de destinos. Considerando a ausência de estudos que contemplem todas as variáveis e um modelo específico sobre o processo de tomada de decisão no setor turístico, este estudo tem como objetivo identificar os modelos de tomada de decisão em destinos turísticos existentes na literatura, bem como as principais variáveis que influenciam na escolha de um destino turístico. Desta forma, pretende-se descrever o estado da arte no tema, bem como identificar possíveis lacunas de pesquisa, teóricas e/ou metodológicas. O estudo considerou 62 artigos e entre os principais resultados, identificou-se 14 fatores influentes, cinco modelos de tomada de decisão e duas teorias relevantes para entendimento do processo de tomada de decisão turística.
Referências
Adel, A. M., Dai, X., Roshdy, R. S., & Yan, C. (2020). Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior. Journal of Islamic Marketing. Link
Ajzen, I. (1991). The theory of planned behavior. Journal Organizational behavior and human decision processes, 50(2), 179-211. Link
Al-Kwifi, O. S. (2015). The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI, Journal of Hospitality and Tourism Technology, 6(2), 174-194. Link
Arslan, A., Yilmaz, Ö., & Boz, H. (2018). Destinasyon seçiminde yenilik arama davranişi. Pamukkale University Journal of Social Sciences Institute, (30), 29-40. Link
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal Of The Academy Of Marketing Science, 27(2), 184-206. Link
Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals Of Tourism Research, 26(4), 868-897. Link
Ban, A. I., & Ban, O. I. (2012). Optimization and extensions of a fuzzy multicriteria decision making method and applications to selection of touristic destinations. Expert Systems with Applications, 39(8), 7216-7225. Link
Ban, O. I. (2011). Fuzzy multicriteria decision making method applied to selection of the best touristic destinations. International Journal of Mathematical Models and Methods in Applied Science, 5(2014), 264-271. Link
Ban, O. (2010). Hierarchy the touristic destinations from the customer’s perspective by a fuzzy multicriteria decision making method. In Proceedings of the 17-th International Economic Conference (pp. 28-35). Link
Bettman, J. R., Luce, M. F., & Payne, J. W. (1998). Constructive consumer choice processes. Journal Of Consumer Research, 25(3), 187-217. Link
Bui, H. T., & Le, T. A. (2016). Tourist satisfaction and destination image of Vietnam's Ha Long Bay. Asia Pacific Journal of Tourism Research, 21(7), 795-810. Link
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. Link
Cobra, M. (2009). Administração de Marketing no Brasil. Elsevier Brasil.
Coelho, M. F.(2015). O que Atrai o Turista? Gestão da Competitividade de Destinos a Partir de Atrações e da Atratividade Turística. Revista Rosa dos Ventos - Turismo e Hospitalidade, 7(4), 489-505. Link
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals Of Tourism Research, 6(4), 408-424. Link
Decrop, A., & Snelders, D. (2004). Planning the summer vacation: An adaptable process. Annals of Tourism Research, 31(4), 1008-1030. Link
Djeri, L., Armenski, T., Tesanovic, D., Bradić, M., & Vukosav, S. (2014). Consumer behaviour: influence of place of residence on the decision-making process when choosing a tourist destination. Economic Research-Ekonomska istraživanja, 27(1), 267-279. Link
Do, T. H. N., & Shih, W. (2016). Destination decision-making process based on a hybrid MCDM model combining Dematel and ANP: The Case of Vietnam as a Destination. Modern Economy, 7(9), 966. Link
Echtner, C. M., & Ritchie, J. B. (1993). The measurement of destination image: an empirical assessment. Journal Of Tourism Studies, 2(2), 2-12. Link
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer Behavior. Chicago, EEUU: Dryden Press. Link
Ezebilo, E. E. (2014). Choosing ecotourism destinations for vacations: a decision-making process. Asian Social Science, 10(2), 10. Link
Feger, J. E.; Gosenheimer, A.; Marynowski, J. E.; Pereira, M. L. (2023) Turismo de cassinos do destino turístico Iguaçu: as motivações dos turistas brasileiros. Turismo: Visão e Ação, 25(1), 154-172, Link
Foxall, G. R. (2001) Foundations of consumer behavior analysis. Marketing Theory, 1(2) 165-199. Link
Gabbott, M., & Hogg, G. (1994). Consumer behaviour and services: a review. Journal of Marketing Management, 10(4), 311-324. Link
Gallarza, M. G., Saura, I. G., & Garcı́a, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1), 56-78. Link
Garcia, J., Juaneda, C., Raya, J. M., & Sastre, F. (2015). A study of traveller decision-making determinants: prioritizing destination or travel mode?. Tourism Economics, 21(6), 1149-1167. Link
Goldstein, E. B. (2022). Psicologia Cognitiva: conectando a mente, pesquisas e experiências cotidianas. Cengage Learning Brasil.
Gonçalves, C. A., de Freitas Coelho, M., & de Souza, É. M. (2011). VRIO: Vantagem competitiva sustentável pela organização. Revista Ciências Administrativas, 17(3), 819 - 855. Link
Govers, R., & Go, F. M. (2004). An investigation into tourism destination image: consumer decision making in virtual and physical spaces. In Ph. D. Workshop, 04(1), 36 - 44. Link
Gunn, C. A. (1980). Amendment to Leiper the framework of tourism. Annals of Tourism Research, 7(2), 253-255. Link
Hamani, I. (2018). Kabyles’decision making process in migrating: push-pull factors and destination choice. In II International Conference On Cultural Studies (p. 47). Link
Hyde, K. F. (2008). Information processing and touring planning theory. Annals Of Tourism Research, 35(3), 712-731. Link
Hung, K., & Petrick, J. F. (2009). Congruity and destination image: An integrative approach for travel decision-making. Destinations... It's All About The Experience!, 123. Link
Jamaludin, M., Aziz, A., & Mariapan, M. (2018). Millennial travelers decision making influenced through user-generated contents and psychological attributes on destination loyalty to a tropical island. Journal of Tourism, Hospitality and Environment Management, 3(8), 44-55. Lin
Karl, M., Muskat, B., & Ritchie, B. W. (2020). Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process. Journal of Destination Marketing & Management, 18, 100487. Link
Karl, M. (2018). Risk and uncertainty in travel decision-making: tourist and destination perspective. Journal of Travel Research, 57(1), 129-146. Link
Karl, M., Reintinger, C., & Schmude, J. (2015). Reject or select: Mapping destination choice. Annals of Tourism Research, 54, 48-64. Link
Kemp, E., Bui, M., & Chapa, S. (2012). The role of advertising in consumer emotion management. International Journal of Advertising, 31(2), 339-353. Link
Kotler, P.; Haider, D. H. & Rein, I. (1998). Marketing Público: como atrair investimentos, empresas e turismo para cidades, regiões, estados e países. São Paulo: Makron Books.
Kyriakaki, A., Stavrinoudis, T., & Daskalopoulou, G. (2020). Investigating the key factors influencing the international tourists’ decision-making on choosing a destination. In Cultural and Tourism Innovation in the Digital Era (pp. 335-352). Springer, Cham.
Lima, F. B. C., Leoti, A., & Pereira, T. (2019). As emoções dos visitantes das Ruínas de São Miguel das Missões-RS expressadas no TripAdvisor. Revista Acadêmica Observatório De Inovação do Turismo, 13(3), 70-89. Link
Matikiti-Manyevere, R., & Kruger, M. (2019). The role of social media sites in trip planning and destination decision-making processes. African Journal of Hospitality, Tourism and Leisure, 8(5), 1-10. Link
Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2015). Principais itens para relatar revisões sistemáticas e meta-análises: A recomendação Prisma*. Epidemiol Serv Saúde, 24(2), 335-42. Link
Moore, K., Smallman, C., Wilson, J., & Simmons, D. (2012). Dynamic in-destination decision-making: An adjustment model. Tourism Management, 33(3), 635-645. Link
Moore, K. (2008). Converging trends in neurodevelopmental, evolutionary and social accounts of mind. Advances in Psychology Research, 54, 81-116. Link
Moore, K., Simmons, D. G., & Fairweather, J. R. (1998). Visitor decision making, on-site spatial behaviours, cognitive maps and destination perceptions: A case study of Kaikoura. Lincoln University. Tourism Recreation Research and Education Centre,4(1), 1-77. Link
Muniz, L. M., & dos Santos, C. A. F. (2019). Turismo e conteúdo gerado pelo usuário: uma análise sobre o comportamento do consumidor na internet por meio de comentários de viagens online. Sinergia-Revista do Instituto de Ciências Econômicas, Administrativas e Contábeis, 23(1), 65-80. Link
Nusair, K.; Alazri, H.; Alfarhan, U. F.; Al-Muharrami, S. (2021) Toward an understanding of segmentation strategies in international tourism marketing: the moderating effects of advertising media types and nationality. Review Of International Business And Strategy, 32(3), 346-367. Link
Orton, J. D. (1997). From inductive to iterative grounded theory: Zipping the gap between process theory and process data. Scandinavian Journal of Management, 13(4), 419-438. Link
Otway, K. M., Chitan, P. K., & Cornwall, W. S. C. L. (2011). Influence of destination image and destination brand in tourists' decision-making: a case of Grenada. International Journal of Leisure and Tourism Marketing, 2(3), 209-231. Link
Ozdipciner, N. S., Li, X., & Uysal, M. (2010). An examination of purchase decision-making criteria: A case of Turkey as a destination. Journal of Hospitality Marketing & Management, 19(5), 514-527. Link
Patterson, I. (2007). Information sources used by older adults for decision making about tourist and travel destinations. International Journal of Consumer Studies, 31(5), 528-533. Link
Pholphirul, P., Rukumnuaykit, P., Charoenrat, T., Kwanyou, A., & Srijamdee, K. (2021) Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand. Asia Pacific Journal of Marketing and Logistics, 34(5), 887-905. Link
Pike, S., Jin, H.S., & Kotsi, F. (2019) There is nothing so practical as good theory for tracking destination image over time. Journal Of Destination Marketing & Management, 14, 100387. Link
Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of Consumer Research, 24(2), 127-146. Link
Rodríguez-Díaz, M., & Rodríguez-Díaz, R. (2018). A decision-making and governance framework for the renewal of tourism destinations: The case of the Canary Islands. Sustainability, 10(2), 310. Link
Rojas-de-Gracia, M. M., & Alarcón-Urbistondo, P. (2019). Couple’s decision-making process and their satisfaction with the tourist destination. Journal of Travel Research, 58(5), 824-836. Link
Schoner-Schatz, L., Hofmann, V., & Stokburger-Sauer, N. E. (2021) Destination’s social media communication and emotions: an investigation of visit intentions, word-of-mouth and travelers⠹ facially expressed emotions. Journal Of Destination Marketing & Management, 22, 100661. Link
Sealy, W., & Wickens, E. (2008). The potential impact of mega sport media on the travel decision‐making process and destination choice - the case of Portugal and Euro 2004. Journal Of Travel & Tourism Marketing, 24(2-3), 127-137. Link
Sheth, J. N. (2001). Comportamento do consumidor. In: M. R. Czinkota et al. Marketing: as melhores práticas. pp. 136-167. Porto Alegre: Bookman.
Singleton, P. A., & Wang, L. (2014). Safety and security in discretionary travel decision making: Focus on active travel mode and destination choice. Transportation Research Record, 2430(1), 47-58. Link
Siqueira, C. F., Manosso, F. C., & Massukado-Nakatani, M. S. (2014). O destino turístico representado por fotografias: analisando a caracterização de imagens. TURyDES, 7(16), 1–15. Link
Sirakaya, E., Sheppard, A. G., & McLellan, R. W. (1997). Assessment of the relationship between perceived safety at a vacation site and destination choice decisions: extending the behavioral decision-making model. Journal of Hospitality & Tourism Research, 21(2), 1-10. Link
Sirakaya, E., & Woodside, A. G. (2005). Building and testing theories of decision making by travellers. Tourism Management, 26(6), 815-832. Link
Smallman, C., & Moore, K. (2008). Process studies of tourists' decision-making: the riches beyond variance studies. Annals of Tourism Research. 37(2). 397-422. Link
Smallman, C.; Moore, K. (2010) Process studies of tourists’ decision-making. Annals Of Tourism Research, 37(2), 397-422. Link
Smallman, C., Moore, K., Wilson, J., & Simmons, D. (2012). Case studies of international tourists’ in-destination decision-making processes in New Zealand. Advances in Culture, Tourism and Hospitality Research, (6), 297-315. Link
Solomon, M. R. (2016). O Comportamento do Consumidor. Grupo A.
Swarbrooke, J., & Horner, S. (2007). Consumer Behaviour in Tourism. Routledge.
Tassiello, V., Tillotson, J. S. (2020) How subjective knowledge influences intention to travel. Annals of Tourism Research, 80, p. 102851. Link
UNWTO. (2019). Unwto World Tourism Barometer and Statistical Annex. (17), 4. Link
Uysal, M., Li, X., & Sirakaya-Turk, E. (2009). Push–pull dynamics in travel decisions. In Handbook Of Hospitality Marketing Management (pp. 434-461). Routledge.
Viswanathan, M., & Childers, T. L. (1999). Understanding how product attributes influence product categorization: development and validation of fuzzy set-based measures of gradedness in product categories. Journal of Marketing Research, 36(1), 75-94. Link
Wedel, M., & Steenkamp, J. B. E. (1991). A clusterwise regression method for simultaneous fuzzy market structuring and benefit segmentation. Journal of Marketing Research, 28(4), 385-396. Link
Wong, J. Y., & Yeh, C. (2009). Tourist hesitation in destination decision making. Annals of Tourism Research, 36(1), 6-23. Link
Woodside, A. G., MacDonald, R., & Burford, M. (2004). Grounded theory of leisure travel. Journal of Travel & Tourism Marketing, 17(1), 7-39. Link
Yiamjanya, S., & Wongleedee, K. (2014). International tourists’ travel motivation by push-pull factors and the decision making for selecting Thailand as destination choice. International Journal of Social, Education, Economics and Management Engineering, 8(5), 1326-1331. Link
Yin, P., Cai, A., & Yin, J. (2009, July). The research on Chinese family travelling decision-making and marketing suggestions for tourism destinations. In 2009 IEEE/INFORMS International Conference On Service Operations, Logistics And Informatics (pp. 524-527). IEEE. Link
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Autores que publicam nesta revista concordam com os seguintes termos:
Os Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Creative Commons Attribution License que permitindo o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista.
Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).
