Avaliação do Foco Estratégico em empresas prestadoras de serviço de Manufatura
Abstract
Para prosperar nos mercados as empresas precisam definir suas estratégias de negócios que, normalmente, estão relacionadas aos objetivos gerais das organizações como alocação de recursos e mercados de atuação. Além disso, para desenvolver suas estratégias competitivas, necessitam considerar aspectos relacionados a agregação de valor ao cliente ao longo do tempo. O ramo de prestação de serviços de manufatura por não apresentar um produto próprio definido e fornecer variados tipos de serviços, apresenta dificuldades na formação destas estratégias. Este estudo tem por objetivo avaliar as estratégias em empresas de prestação de serviço de manufatura por meio de uma pesquisa qualitativa. Esta pesquisa foi realizada com dez empresas deste ramo, onde fica evidenciado que 60% das empresas apresentam definição total de quais serviços ofertam, 50% tem atuação em um mercado definido e 80% não apresentam planos de expansão de mercados. Em relação aos critérios competitivos, é evidente a relevância do critério prazo de entrega, que é apontado por 40% das empresas como maior demanda dos clientes. No quesito sobre a maior virtude dos concorrentes, este critério também é apresentado em 60%. Também está relacionado ao maior fator de críticas a estas organizações, mencionados por 40% dos clientes. A pesquisa ainda apontou a inexistência de alinhamento estratégico nas empesas avaliadas.
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