THE USE OF IT AND FRUGAL INNOVATON AS A COMPETITIVE ADVANTAGE IN BRAZIL
DOI:
https://doi.org/10.18226/23190639.v10n2.04Keywords:
Frugal Innovation, Information Technology, Covid-19, Competitive AdvantageAbstract
This study aimed to evaluate how the use of IT contributes to the adoption of Frugal Innovation in Brazilian organizations. It has been an important factor of competitive advantage in developing countries such as India and China, which have significant cases of business model success with this approach, even in their scenarios of limitations and resource constraints. Through the analysis of two organizations, this multiple case study allowed us to understand how Frugal Innovation contributes to the competitiveness of these Brazilian organizations, since the development of innovations in Brazil differs from developed countries. The pandemic context, which occurred during the elaboration of this work, increases the importance of this study, given the discussions of organizations and the scientific community to find a scenario of reconfiguration of their models and the necessary economic recovery after this complex period in which the world population is living.
DOI: 10.18226/23190639.v10n2.04
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