de Andrade NA, Renovato G, Rainatto GC, Rainatto GM. THE INCORPORATION OF GENERATION Y OMNICHANNEL RETAIL COMPARED TO TRADITIONAL RETAIL AND ONLINE . RBGI [Internet]. 2022 May 1 [cited 2024 Jul. 3];9(3):29-51. Available from: https://sou.ucs.br/revistas/index.php/RBGI/article/view/376