Luciano Candido, A. and Campos Maia, M. (2023) “THE USE OF IT AND FRUGAL INNOVATON AS A COMPETITIVE ADVANTAGE IN BRAZIL”, Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação). Caxias do Sul, Brazil, 10(2), pp. 56–75. doi: 10.18226/23190639.v10n2.04.