DUARTE RIBEIRO, W.; ALVES, C.; VIEIRA DE SANTANA JÚNIOR, O. CREATIVITY AND INNOVATION: CRALVES FRAMEWORK APPLICATION ANALYSIS TO GENERATE NEW BUSINESS IDEAS IN A PUBLISHING STARTUP. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação), Caxias do Sul, Brazil, v. 10, n. 2, p. 40–55, 2023. DOI: 10.18226/23190639.v10n2.03. Disponível em: https://sou.ucs.br/revistas/index.php/RBGI/article/view/317. Acesso em: 3 jul. 2024.