OLIVEIRA KRUG, M.; SPERANDIO MILAN, G. THE PROCESS OF TRANSFER OF SYMBOLIC MEANING FROM THE CELEBRITY ENDORSEMENT TO BRANDS IMAGE. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação), Caxias do Sul, Brazil, v. 10, n. 2, p. 1–19, 2023. DOI: 10.18226/23190639.v10n2.01. Disponível em: https://sou.ucs.br/revistas/index.php/RBGI/article/view/314. Acesso em: 3 jul. 2024.