A STRATEGIC APPROACH OF AN INTEGRATED SUPPLY CHAIN MANAGEMENT MODEL AND SCOR MODEL CONTRIBUTIONS | ABORDAGEM ESTRATÉGICA DE UM MODELO INTEGRADO DE GESTÃO DE SUPPLY CHAIN E CONTRIBUIÇÕES DO MODELO SCOR

Resumo

This article aims to identify the strategy proposition and the outline of the structure of processes used to build a supply chain integrated model of management as well as to analyze the contributions of the SCOR model towards the context of a company. The research strategy used herewith was an exploratory case study within a global company that would provide the means for evidence from its management model. It was possible to identify the strategies and supply chain initiatives alignment through the analysis of content in categories that covered issues such as strategy, performance and integrated supply chain model, performance propositions and the concept of business value, and the realignment of the functional structure within an integrated concept of processes supported by practices and an extended vision of performance. Based on the documentary research and content analysis some contributions were recommended having the SCOR model applied to the current supply chain management model of the company analyzed, with the intention of collaborating with the improvement of the current integrated supply chain management model. This case study allowed for the observation that supply chain started to be viewed in a strategic way when the supply chain management and business objectives alignment took place and from the definition of supply chain as an essential competence to the company’s market competition, developing an organization of processes and structure to support the proposed strategy.