APRENDIZAGEM E CAPACIDADE DE INOVAÇÃO RESPONSÁVEL
DOI:
https://doi.org/10.18226/23190639.v10n2.08Palavras-chave:
Capacidade de inovação, Aprendizagem organizacional, Inovação ResponsávelResumo
As empresas estão enfrentando um ambiente de negócios cada vez mais complexo e dinâmico, recorrendo à inovação como alternativa para elevar sua capacidade competitiva. No entanto, a emergência de novas tecnologias e a mudança para um novo modelo de desenvolvimento econômico, que combina aspectos econômico-financeiros com perspectivas socialmente responsáveis e ambientalmente conscientes, tem gerado desafios acima da capacidade de resposta destas empresas. O problema reside em como se ajustar às novas realidades, rápida e assertivamente. Estudos recentes apontam que as empresas precisam incrementar a aprendizagem organizacional para desenvolver capacidade de inovação, agora não mais sob parâmetros tradicionais, mas, adotando novos modelos, como a inovação responsável. Este estudo tem o objetivo de apontar fatores determinantes para que, concomitantemente, iniciativas de aprendizagem organizacional e desenvolvimento de capacidade de inovação possam facilitar a inserção da inovação responsável em seus processos. Trata-se de um estudo qualitativo e exploratório, que contou com uma revisão da literatura científica que trata dos conceitos de aprendizagem organizacional, capacidade de inovação e inovação responsável. Os resultados mostram que aprendizagem organizacional e desenvolvimento de capacidade de inovação podem facilitar a implementação da inovação responsável no processo inovativo de empresas, contribuindo para a transição ao modelo de desenvolvimento responsável e sustentável. Esta implementação pode garantir maior capacidade competitiva, diferenciando os produtos e serviços ofertados pelas empresas no mercado, além de se alinhar às novas demandas de stakeholders, principalmente, colaboradores e consumidores atentos às novas realidades tecnológicas e socioambientais.
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