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Silva IKV da, GuimarĂ£es Junior DS, Melo FJC de, Sant’Anna CHM de, Araujo MAV. THE IMPACT OF INNOVATION PERCEIVED ON CUSTOMER LOYALTY: A STUDY IN BEAUTY SALONS. RBGI [Internet]. 2021 Dec. 29 [cited 2025 Apr. 18];9(2):145-70. Available from: https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/9430