Silva IKV da, Guimarães Junior DS, Melo FJC de, Sant’Anna CHM de, Araujo MAV. THE IMPACT OF INNOVATION PERCEIVED ON CUSTOMER LOYALTY: A STUDY IN BEAUTY SALONS. RBGI [Internet]. 2021 Dec. 29 [cited 2024 Nov. 23];9(2):145-70. Available from: https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/9430