Bloem da Silveira Jr. LA, Pinheiro Gondim de Vasconcellos E, Fernando Ascenção Guedes L. UNDERSTANDING INNOVATION ADOPTION DIFFERENCES BETWEEN THE US AND BRAZIL: A COMPARATIVE STUDY ON ORIGINAL EQUIPMENT MANUFACTURERS. RBGI [Internet]. 2026 Jan. 5 [cited 2026 Jan. 8];1(1). Available from: https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/14355