Duarte Ribeiro W, Alves C, Vieira de Santana Júnior O. CREATIVITY AND INNOVATION: CRALVES FRAMEWORK APPLICATION ANALYSIS TO GENERATE NEW BUSINESS IDEAS IN A PUBLISHING STARTUP. RBGI [Internet]. 2023 Jan. 1 [cited 2024 Nov. 13];10(2):40-55. Available from: https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/11864