Duarte Ribeiro, Waldelino, Cristiano Alves, and Orivaldo Vieira de Santana Júnior. “CREATIVITY AND INNOVATION: CRALVES FRAMEWORK APPLICATION ANALYSIS TO GENERATE NEW BUSINESS IDEAS IN A PUBLISHING STARTUP”. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação) 10, no. 2 (January 1, 2023): 40–55. Accessed November 13, 2024. https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/11864.