Andrade, Norberto Almeida de, et al. “THE INCORPORATION OF GENERATION Y OMNICHANNEL RETAIL COMPARED TO TRADITIONAL RETAIL AND ONLINE ”. Brazilian Journal of Management and Innovation (Revista Brasileira De Gestão E Inovação), vol. 9, no. 3, Apr. 2022, pp. 29-51, doi:10.18226/23190639.v9n3.02.