Bloem da Silveira Jr., Luiz Antonio, et al. “UNDERSTANDING INNOVATION ADOPTION DIFFERENCES BETWEEN THE US AND BRAZIL: A COMPARATIVE STUDY ON ORIGINAL EQUIPMENT MANUFACTURERS”. Brazilian Journal of Management and Innovation (Revista Brasileira De Gestão E Inovação), vol. 1, no. 1, Jan. 2026, doi:10.18226/23190639.v13n1.03.