Duarte Ribeiro, W., Alves, C. and Vieira de Santana Júnior, O. (2023) “CREATIVITY AND INNOVATION: CRALVES FRAMEWORK APPLICATION ANALYSIS TO GENERATE NEW BUSINESS IDEAS IN A PUBLISHING STARTUP”, Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação), 10(2), pp. 40–55. doi: 10.18226/23190639.v10n2.03.