Andrade, Norberto Almeida de, Giuliano Carlo Rainatto, and Genésio Renovato da Silva Neto. 2022. “THE INCORPORATION OF GENERATION Y OMNICHANNEL RETAIL COMPARED TO TRADITIONAL RETAIL AND ONLINE ”. Brazilian Journal of Management and Innovation (Revista Brasileira De Gestão E Inovação) 9 (3):29-51. https://doi.org/10.18226/23190639.v9n3.02.