OLIVEIRA KRUG, Manuela; SPERANDIO MILAN, Gabriel. THE PROCESS OF TRANSFER OF SYMBOLIC MEANING FROM THE CELEBRITY ENDORSEMENT TO BRANDS IMAGE. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação), [S. l.], v. 10, n. 2, p. 1–19, 2023. DOI: 10.18226/23190639.v10n2.01. Disponível em: https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/11866. Acesso em: 13 nov. 2024.