Silva, I.K.V. da et al. 2021. THE IMPACT OF INNOVATION PERCEIVED ON CUSTOMER LOYALTY: A STUDY IN BEAUTY SALONS. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação). 9, 2 (Dec. 2021), 145–170. DOI:https://doi.org/10.18226/23190639.v9n2.07.