Lessa de Santana, M. et al. 2025. TECHNOLOGICAL ROADMAP OF THE PUBLISHING MARKET: A PATH FOR UNIVERSITY PUBLISHERS OF THE NORTHEAST. Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação). 12, 1 (Jan. 2025). DOI:https://doi.org/10.18226/23190639.v12n1.04.